PEEPS new ad campaign features Santa

12/5/2013 | CandyIndustry.com

In a bid to extend its brand to holidays beyond Easter, PEEPS' new ad campaign features Santa hopping around like the Easter Bunny as he delivers gifts. It is the first Christmas ad for the marshmallow candy. PEEPS offers a line of products geared toward Christmas, including Candy Cane and Sugar Cookie Flavored Marshmallow Chicks Dipped in Chocolate, Marshmallow Snowmen, Chocolate Covered Mint Trees and Chocolate Mousse Flavored Marshmallow Reindeer.

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