Starbucks' Twitter program to buy friend coffee engages 27,000 users

12/5/2013 | Mashable

More than 27,000 people have taken advantage of Starbucks' Tweet a Coffee program since it launched Oct. 28. Twitter users go through @Tweetacoffee to gift a drink. "Here's proof that direct-response [marketing] works on Twitter," said Saif Ajani, co-founder of Keyhole, which estimates Starbucks has generated a $180,000 return on investment.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Vice President, Public Relations
iCrossing, Inc.
San Francisco, CA
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO