Unilever outlines deep cuts to marketing headcount, spend

Unilever is planning to cut about 800 marketing positions, likely at its regional hubs, as part of a series of cost-saving moves, executives announced. The company, in response to a slowing top-line growth rate, expects to save more than $470 million in marketing costs this year as it reduces agency fees and commercial production, in addition to shifting more of its spend to digital. "The marketing world has changed dramatically. There's an awful lot we can do to tailor our organization," said Keith Weed, Unilever's chief marketing and communications officer.

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Advertising Age (free access for SmartBrief readers) · Reuters

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