More than $250 million was spent by 11 top retailers on TV ads to get people in stores for the Black Friday shopping bonanza, according to Kantar Media. Wal-Mart spent $57 million on TV ads, for an 11% increase in shoppers during the Black Friday weekend, while Sears spent $26 million for a 54% increase. "If you don't advertise, you're not conceding defeat, you're assuring defeat," said Kantar Media Chief Research Officer Jon Swallen.
What top retailers spent on Black Friday messaging
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.