What top retailers spent on Black Friday messaging

More than $250 million was spent by 11 top retailers on TV ads to get people in stores for the Black Friday shopping bonanza, according to Kantar Media. Wal-Mart spent $57 million on TV ads, for an 11% increase in shoppers during the Black Friday weekend, while Sears spent $26 million for a 54% increase. "If you don't advertise, you're not conceding defeat, you're assuring defeat," said Kantar Media Chief Research Officer Jon Swallen.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
Los Angeles, CA