Blockbuster offers deal to Netflix subscribers

12/6/2006 | Wall Street Journal, The

Netflix customers can redeem the address flaps from their Netflix online movie-rental envelopes for free movie rentals at Blockbuster stores, during a December promotion. The deal is part of Blockbuster's effort to promote its new "Total Access" program, which allows customers to rent movies from its own online store and return them to a brick-and-mortar store.

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