New shop to continue edgy ads for GoDaddy

Shine Advertising Co., Madison, Wis., has landed the account for Internet domain registrar GoDaddy.com, known for it edgy and controversial Super Bowl spots. Shine, which will produce the firm's TV spots for Super Bowl XLI, said its work will be "in the GoDaddy tradition" of "fun, sexy and slightly inappropriate."

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Milwaukee Journal Sentinel (tiered subscription model)

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