China poised to lead global digital market

12/6/2007 | Advertising Age (tiered subscription model)

With its rapidly growing population of Web and mobile users, China is expected to top the global digital market soon, according to speakers at a marketing conference in Shanghai. Digital advertising in the country currently accounts for only 5% of overall media spending; however, conference speakers said that figure represents a lack of interest by local brands in interactive spending, and one speaker predicted online advertising will soon account for anywhere from 8% to 10% of the market.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA