Geffen cues up around-game ads to promote boy band

12/6/2007 | Adweek

Geffen Records is using "around-game" advertising for the first time, as a promotional tool for boy band NLT. The ads, in the form of clickable photos of band members that link to music videos, are being placed on Web-based video-games, like puzzles and board games, which appeal to the band's core tween girl audience.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA