Geffen cues up around-game ads to promote boy band

12/6/2007 | Adweek

Geffen Records is using "around-game" advertising for the first time, as a promotional tool for boy band NLT. The ads, in the form of clickable photos of band members that link to music videos, are being placed on Web-based video-games, like puzzles and board games, which appeal to the band's core tween girl audience.

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