Artisan soft drinks bubble up

12/6/2010 | Beverage World Publications Group

Chris Reed and other makers of artisan soft drinks see a market niche for high-quality drinks, including ginger ale made with real ginger and products promising health benefits. "There's a super premium category for just about every category in the [U.S.] and there's only one industry that I know of sorely lacking the super premium category," said Reed. "It's called the soft drink industry."

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