How giving to others can help you get more customers

12/6/2010 | Los Angeles Times (tiered subscription model)

Charitable giving can be a great way for small businesses to support their community and score some positive marketing in the process -- if they can afford it, experts say. "I like to support a lot of nonprofits, but my goal is not to become one myself, so I have to be careful," said one small-business owner. This article gives tips on how to give wisely and how to get the most out of your charitable support.

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