B2B marketers to increase content marketing spending, study finds

12/6/2011 | MarketingProfs

More than a quarter of B2B marketing spending will be devoted to content marketing this year, as 9 in 10 marketers say they're using content marketing, according to a study. Three-fifths of those surveyed said they plan to increase spending on content marketing in the next 12 months, according to a benchmark report by Content Marketing Institute.

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