How you're tempting fans to unfriend your business

12/6/2011 | Small Business Trends

Avoid being too aggressive in pushing your products to keep your social media followers from jumping ship, Lisa Barone writes. "Share other valuable resources outside of your own, help them solve their problems, and have conversations with them that have nothing to do with selling to them," she writes. Focus on delivering the content that got you your followers to begin with, and keep your social media outreach positive, she recommends.

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