Put influence at the heart of your SEO efforts

12/6/2011 | CustomerThink

Step up your company's search-engine optimization game to reach key purchasing decision-makers, says Nick Stamoulis. Produce more content to increase your blog's connections, using presentations and event promotions as fuel, and then use e-mail and social tools to spread your posts far and wide. Your goal isn't just leading the search-engine rankings but creating a prominent body of work that will win over B2B decision-makers over time, he argues.

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