Shazam gets into TV

12/6/2011 | Bloomberg Businessweek

Shazam, a popular mobile phone application that helps music listeners identify recorded songs, is breaking into TV. The company is building out tools for marketers to include added Web content on ads that can be accessed by holding up a smartphone to the TV screen. "We've got such critical mass with people using Shazam for music that it opens the doors to expanding, as we have, into television," said David Jones, Shazam's executive vice president of marketing.

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