With a solid record now, AMC says its ad rates are too low

12/6/2011 | Advertising Age (tiered subscription model)

AMC Networks is undercharging advertisers, given the fact that its flagship channel has established itself with outstanding original programs and a track record, says CEO Josh Sapan. AMC is looking to build on a reputation solidified by "Mad Men" and other acclaimed series, but it also has a number of programs in production in the event one of its current shows begins to lose ground, Sapan said. "AMC is quite a different channel in 2011 than it was in 2006, 2007 and 2008," he said.

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