A number of free and easy-to-use resources can aid marketers who want to increase the visual appeal of their material without hiring costly designers, Rosalia Cefalu writes. Design-Seeds helps create coordinated color palettes and ImageColorPicker.com has a tool for matching a real-world color to its corresponding HEX code. WhatTheFont identifies fonts via a screenshot submission and IcoMoon has free, scalable vector icons. Skitch helps designers annotate Web pages and Sumopaint draws inspiration from Photoshop for free photo and image editing.
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