Amazon looks to set itself apart by offering free A/B app testing

12/6/2012 | TechCrunch

Amazon is offering A/B app testing to application developers to entice development on its platform, Sarah Perez writes. The company says the testing mechanism is free to developers making apps for the Amazon Appstore, where downloads are up 500% in the past year. "Our A/B Testing service is essential for developers because it will help offload the overhead costs of building, maintaining and running scalable tests," said Amazon's Mike Frazzini.

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