Coca-Cola partners with HSN to sell branded merchandise

Coca-Cola is promoting more than 275 Coke-branded items in partnership with HSN as it looks to extend a licensing business that brings annual sales of $1 billion. The multiyear partnership, which will see the products promoted on the HSN cable channel as well as online and on mobile devices and social media, should last through the holidays. HSN is being promoted on Coke's MyCokeRewards.com loyalty site in return.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA