A Look at Media Ventures is going to bring content about specific destinations right to passengers' in-flight entertainment screens. Videos will feature must-see attractions and then promote a free mobile application at the end. "I knew [we would need to offer revenue share] to get airlines interested. So it's our job to go to the cities, produce the videos and include the advertising we sell. It's not rocket science. We work directly with airlines or their content service provider," said Fred Mullins, founder and CEO.
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