Experts: Multichannel approach won't supplant agents

12/6/2012 | National Underwriter Life & Health

It's increasingly important for life insurance agents and carriers to identify potential customers and sell their products while using channels including the Internet, social media and mobile devices, but the movement to digital won't make the human touch obsolete, experts say. Potential customers may research life insurance online, but will continue to require the advice of agents when making purchasing decisions, says Don White Jr. of Treasure Coast Financial Services.

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