The Federal Trade Commission has ordered ad company Epic Marketplace to stop using "history sniffing” tools to collect data on Web users' browsing habits, and to destroy information already gathered using the technology. Epic used browsing histories to determine which consumers likely suffered from impotence, had memory loss, or were struggling with fertility issues, and then served up related ads, the FTC said. "Consumers searching the Internet shouldn't have to worry about whether someone is going to go sniffing through the sensitive, personal details of their browsing history without their knowledge," said FTC Chairman Jon Leibowitz.
"History sniffing" must stop, FTC tells Epic Marketplace
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.