IHOP mobile app and optimized site push for foot traffic

12/6/2012 | MobileCommerceDaily.com

IHOP is stacking its digital channels with a new mobile application, a mobile-optimized website, and electronically retrievable and shareable gift cards in a combined effort to increase foot traffic. Consumers can use the app to find the nearest restaurant, scan the menu and join the Pancake Revolution eClub for special offers, Rimma Kats writes.

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