Mobile offers a variety of ways for retailers to engage

12/6/2012 | MediaPost Communications

Although retailers may be anticipating the arrival of the mobile wallet and ever more sophisticated ways of engaging consumers on their mobile devices, something as simple as a shopping list function may hold the greatest sales potential, writes Steve Smith. As for trends to watch, the growing popularity of smaller 7-inch tablet devices may mean consumers will start bringing them along on shopping trips, introducing yet another way to reach customers.

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