N.Y. agency We Are Social to lead social marketing for Lenovo

12/6/2012 | Adweek

Lenovo has chosen the New York agency We Are Social for its social media efforts, after a review with undisclosed contenders. The agency pitched "conversational marketing" and touted its data analytics to the client. "Their insights and strategic approach will be hugely valuable to us," says Lenovo digital chief Rod Strother.

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