Pandora keeps losing ground as it gains listeners

12/6/2012 | Wall Street Journal, The

The more that Pandora builds its audience on mobile devices, the more money it loses, Ethan Smith and John Letzing write. The popular Internet radio service is stuck in a business model in which the amount it pays in royalties amounts to more than the steadily diminishing rates that advertisers are willing to pay to reach listeners on mobile devices, they write.

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