Sephora smells sweet success in Latin America

12/6/2012 | Women's Wear Daily (subscription required)

Cosmetic and fragrance retailer Sephora has seen greater-than-expected success with its first stores in Mexico and Brazil, and the company now plans to open about 50 new stores in Latin America in the next four years. “In 2014 we will start looking at the other big markets after Mexico and Brazil and this could include Argentina, Colombia and Chile,” said executive Paula Larroque.

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