Spotify update should be music to marketers' ears, says ad chief

12/6/2012 | Advertising Age (tiered subscription model)

New features unveiled by Spotify this week will help brands reach the site's users, says advertising chief Jeff Levick. The site's updated music-discovery section offers "another new canvas" for brands, Levick explains. "Ads can be and should be about content, and we plan to use this content-rich experience to let brands test out new things," he says.

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