Study: Ads relevant to news win more attention on mobile

12/6/2012 | ClickZ

Two-thirds of U.S. consumers say they're more likely to pay attention to ads that are somehow relevant to the news they're paired with on mobile devices, according to a Mojiva ad network study. The result takes on added relevance in light of another finding, that almost 1 in 4 U.S. consumers say mobile devices are their primary source of news.

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