Study: Ads relevant to news win more attention on mobile

12/6/2012 | ClickZ

Two-thirds of U.S. consumers say they're more likely to pay attention to ads that are somehow relevant to the news they're paired with on mobile devices, according to a Mojiva ad network study. The result takes on added relevance in light of another finding, that almost 1 in 4 U.S. consumers say mobile devices are their primary source of news.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC