Study: Ads relevant to news win more attention on mobile

12/6/2012 | ClickZ

Two-thirds of U.S. consumers say they're more likely to pay attention to ads that are somehow relevant to the news they're paired with on mobile devices, according to a Mojiva ad network study. The result takes on added relevance in light of another finding, that almost 1 in 4 U.S. consumers say mobile devices are their primary source of news.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX