Why e-books are better than white papers

12/6/2012 | BtoB Magazine

E-books have an edge over the traditional white paper in being more fun and visually interesting, meaning they are more likely to be shared, Jon VanZile writes. E-book publishers should consider free PDF versions so recipients can share them with people who use any type of e-reader or computer platform. "Think of an e-book as an educational white paper written in a conversational tone and turned on its side," Top Ten Marketing's Stephanie Tilton says.

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