Why it's a good idea to become a content curator

12/6/2012 | Small Business Trends

Creating all the content you need for your marketing efforts can feel like an uphill battle, but you can ease the pressure by pointing your followers to content that others have already written, writes Lisa Barone of Web design firm Overit. Acting as a content curator can allow you to save time and resources and establish relationships with others in your industry, she notes. "When you can publish a link post in 20 minutes instead of dedicating four hours to creating something from scratch, that's four hours you can spend in your business," she writes.

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