YouTube aims to become TV-like destination

YouTube's redesigned site is meant to make it easier for users to subscribe to their favorite channels and watch content as they would TV programming, instead of clicking through to various clips based on searches. "This pattern of behavior -- the ability to program YouTube and then develop this habit to know, 'Hey, even if I'm not sure what I want to watch, I've told YouTube what I like' and come back -- increases watch time dramatically," said Noam Lovinsky, director of product management at YouTube. "It's our big bet for how to get to audacious TV-type watch time."

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
new York, NY
Senior Sales Manager
OnProcess Technology
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC