YouTube's redesigned site is meant to make it easier for users to subscribe to their favorite channels and watch content as they would TV programming, instead of clicking through to various clips based on searches. "This pattern of behavior -- the ability to program YouTube and then develop this habit to know, 'Hey, even if I'm not sure what I want to watch, I've told YouTube what I like' and come back -- increases watch time dramatically," said Noam Lovinsky, director of product management at YouTube. "It's our big bet for how to get to audacious TV-type watch time."
YouTube aims to become TV-like destination
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