Let's improve how we tell the story of chemistry

12/6/2013 | BBC

Chemistry and chemicals have a poor reputation, particularly compared with biology or physics, chemistry lecturer Mark Lorch writes. Part of the problem is the way it's communicated, he argues. "Explosive, flaming chemistry demos do nothing to show what chemistry can build and everything to highlight what it can destroy. And in the process, they blow out any flickering interest in chemistry and replace it with fear," Lorch writes.

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