Online shopping jumped 19% in November

12/7/2004 | Advertising Age (tiered subscription model)

U.S. online spending shot up 19% in November compared with the same month last year, according to a joint report by Goldman Sachs, Harris Interactive and Nielsen//NetRatings. E-tailers benefited from improved pricing and incentives such as free shipping, said Nielsen//NetRatings senior analyst Heather Doughterty.

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