The jingle contest goes high-tech

12/7/2006 | NYTimes.com

Marketers have been relying on consumers for ad ideas for decades, but only recently have users been asked to submit full-blown commercials. The explosion of Web video and free hosting sites have made it possible for marketers like Chipotle, Converse, Frito-Lay, General Motors and MasterCard to hold user-generated advertising contests.

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