Nielsen to track in-store marketing

12/7/2006 | Mediaweek

Nielsen In-Store, a new unit of VNU's NielsenConnect, will make its 2007 debut as a service to gauge consumer exposure to in-store marketing via TV and radio, shelf talkers, digital signs and other point-of-purchase displays. Nielsen also has plans eventually to take the new service to the 90 countries where it already monitors in-store activity.

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