Report: Net segment could overtake radio by 2008

12/7/2006 | Bloomberg Businessweek

The online ad segment is poised to surpass radio by 2008, according to research firm eMarketer. Online is projected to grow from its roughly 5.8% share of the $281 billion-plus ad pie to 8.1% by 2008, vs. radio's slice, which reportedly stands at 6.9%, and is diminishing.

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