Coca-Cola to mark anniversary of "It's a Wonderful Life"

12/7/2009 | Brandweek

Coca-Cola will partner with Paramount in 2010 on licensed products to celebrate the 65th anniversary of the holiday classic "It's a Wonderful Life." Coca-Cola, marking 125 years, is featured in scenes that take place at Gower Drugs in the fictional town of Bedford Falls.

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