Column: Appeal to your audience for successful marketing

12/7/2009 | Travel Research Online

Columnist Richard Earls discusses marketing approaches and how the subject is often approached in an abstract manner. "The reality is, however, that for all of the strategies and tactics you employ in marketing your travel practice, at the end of the day it comes down to how authentically you affect people," Earls writes. People will be drawn to a business, if they believe in the message that business is presenting, he says.

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