Don't buy a cookie-cutter social strategy

12/7/2009 | Bloomberg Businessweek

Social-media consultants apply a one-size-fits-all strategy for their clients that focuses on generating buzz online, but not every company has the same needs, writes Stephen Baker. "Their pronouncements follow a rigid gospel: Be transparent, engage with your customers, break down silos. Yet these strictures don't always make business sense," he writes.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Marketing Planner
Nordstrom
Seattle, Washington
Vice President Merchandising
Gap Inc./Banana Republic Headquarters
SAN FRANCISCO, California
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
Director of Finance & Business Development
Free People
Philadelphia, Pennsylvania
Manager Vendor Collaboration
Walgreens
Chicago, Illinois