Google Sidewiki as feedback tool

12/7/2009 | SmartBrief/SmartBlog on Social Media

Google Sidewiki could be "a potential game changer" for marketers, Rob Birgfeld writes, because the feature lets users comment on any Web site. Users can monitor what is being said about their properties, address issues and promote the service as a way to generate feedback, he suggests. "If you can spot a chink in the armor of the competition via Google Sidewiki, you may be able to take advantage of the opportunity," he writes.

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