3 lessons from a terrible sales call

12/7/2011 | Sales Benchmark Index

A sales call that went horribly wrong emphasizes some important sales lessons, writes Greg Alexander. It's essential to make the most of your prospects' time, and it's impossible to judge a salesperson's skills without observing them on a sales call, he writes. "A successful sales call is one whereby the prospect feels as if they learned something they did not know prior to the meeting," he writes.

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