Agencies are lukewarm over social media self-promotion

12/7/2011 | eMarketer

Ad agencies may help their clients set up social media campaigns, but fewer than 20% are using social ads as part of their own promotional marketing, according to a Lonelybrand survey. Still, agencies that do set aside marketing cash for social media campaigns are relatively high rollers, with almost a quarter spending $10,000 or more a month on social media ad buys.

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