Highlight customers for trade show success

12/7/2011 | TopTenWholesale.com

Differentiate yourself at trade shows for better customer connection, Claudia Bruemmer suggests. Techniques to stand out from the pack include featuring customers at your booth by running their testimonials or having them demonstrate, possibly donating product at show's end. Using sweepstakes or pre-show promos via direct mail, and creating an inviting area for relaxing and networking also can make your booth memorable.

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