REI introduces itself to New York with augmented reality app

12/7/2011 |

REI's New York campaign employs augmented reality in its smartphone application, which directs users to posters across the city where they can scan headlines to view outdoor scenes on their phones. The "Find Out NYC" campaign also offers prizes to drive traffic to its new outlet in the city.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA