Using data to map disaster

12/7/2011 | MarketingWeek.co.uk (U.K) (free content)

Industry, development groups and the United Nations are coming together to bring data and mapping to bear on humanitarian crises. Vodafone, which has 10 years experience in acting as a first responder in disaster situations, has worked with the UN in supporting missions and delivering aid. Aaron Sherinian, vice president of communications at the UN Foundation, said, "Real-time data and mapping are crucial when helping to save lives."

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