Blu Dot uses Twitter, microsite for musical chairs contest

12/7/2012 | ClickZ

The furniture company Blu Dot is hosting a virtual version of musical chairs on Twitter. Contestants race to correctly tweet a brand-centric phrase when the music playing on a microsite stops to win one of 100 Hot Mesh chairs. "The idea is that the fun, engaging quality itself will bring the eyeballs," says CEO John Christakos.

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