Brands, networks are getting a taste for social TV

12/7/2012 | Knowledge@Wharton

Social TV is emerging as a major word-of-mouth-marketing tool, says Wharton professor Shawndra Hill, with networks and brands encouraging people to talk in real-time about shows and ad spots on social networks and custom websites. "People like to talk about television. ... And whenever advertisers notice that people are doing something on a large scale they get very interested," Hill explains.

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