Building online buzz takes time and effort

12/7/2012 | DMNews

Building a network of online influencers takes time, says Pixorial communications chief Melissa Hourigan. You need to stay on top of your supporters' real interests and concerns in order to cultivate online conversations, Hourigan explains. "It's so time-consuming and so easy to offend if you're not reading all their posts and understanding what they care about," she warns.

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