Etsy overhauls mobile for holidays with an iPad focus

12/7/2012 | MobileCommerceDaily.com

Noting the potential of Apple's iPad for holiday shopping, Etsy has revamped its iOS application specifically to take advantage of the tablet's larger screen. "An Etsy visitor on an iPad is likely to view more pages and spend more time on Etsy than a visitor on any other mobile device, so, the first Etsy for iPad app includes features geared towards these highly engaged users," said Adam Brown, an Etsy spokesman. Etsy has also introduced an app for Android.

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