Harness the power of experiential marketing

12/7/2012 | CreativeBoom.co.uk (U.K.)

Experiential marketing is a great way for brands to reach jaded consumers and to get people talking online and offline, says Kommando founder Mark Evans. "It's the difference between telling people about features of a product or service and letting them experience the benefits for themselves. When done right, it's the most powerful tool out there," he says.

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